OBJECTIVE:

To raise awareness of Mac & Wild as a dynamic Scottish and wild food dining concept and support its growth within the UK market.

APPROACH:

Our approach includes championing British ingredients and focusing on key food and drink and lifestyle titles. KK effectively communicate the brand’s story from its humble origins as a market stall to its current three permanent sites and pop-up collaborations with more openings planned for this year.

RESULTS:

Consistently high profile coverage in over 5,000 titles including Evening Standard, Metro, The Nudge and Waitrose Magazine. Their Veni-Moo burger was named the UK’s Best Burger 2016 in the National Burger Awards.