OBJECTIVE:

To build a profile for Dickie’s Bar as one of Mayfair’s best bars and build awareness and anticipation for it in London, ensuring a high demand for reservations from the moment it launched last summer.

APPROACH:

Positioning it as a unique collaboration between world-class mixologist, Greg Buda (The Dead Rabbit, New York) and acclaimed Irish chef, Richard Corrigan, KK successfully launched Dickie’s with a well-attended press preview, ongoing reviews and creative cocktail ideas.

RESULTS:

We achieved high profile coverage in print, online and top Instagram accounts, including Food & Travel Magazine, ES Magazine, The Daily Telegraph, Vanity Fair, Bloomberg and an appearance on Channel 4’s Sunday Brunch.