OBJECTIVE:

KK Communications were retained in June 2016 to reinvigorate media interest and to drive reservations to the Bingham Hotel.

APPROACH:

Generated newsworthy initiatives including the launch of The Rose Bar and a seasonal game menu.

RESULT:

KK secured a total reach of 14,412,717 pieces of coverage, including tier one media such as S Magazine, Time Out and EasyJet Traveller.

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