OBJECTIVE:

To publicise each Mr Fogg’s venue, pop-up and collaborative event whilst building overall brand awareness for the Inception Group’s flagship bar concept.

APPROACH:

KK have successfully launched each project through a carefully orchestrated PR campaign building awareness pre-opening and then assuring continued momentum through creative ideas and target media outreach.

RESULTS:

KK have produced coverage in over 10,000 national and international titles, building awareness and contributing towards earning the bars and brand as a whole a plethora of awards and critical acclaim, for example Mr Fogg’s Residence has been shortlisted for GQ’s Bar of the Year for three consecutive years.