To launch the brand and help redefine the way consumers perceive tequila. To introduce the sipping tequila out of a champagne flute concept to media and influencers and launch a perfect summer serve of Mineral 89, the purest tequila cocktail served with mineral water and a dash of lime. Sample product to targeted intimate events and make introductions to relevant trade stockists.


KK strategically seeded product to influential media and organised an exclusive tasting event to introduce the new brand to their network of key targeted media and influencers. The aim was to stay true to our premium luxury brand values whilst ensuring a share of voice amongst existing tequila brands.


Achieved 54 pieces of coverage over a six month period in nationals, online, business and trade. Coverage included ES Magazine, London Evening Standard, Metro, Forbes, The Observer Magazine amongst others. Introduced the brand to several trade accounts and sampled at intimate luxury events.

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