To position The Duppy Share as the ‘must try’ rum brand leading the current rum revolution that is taking place in the UK.


KK built a campaign that emphasised the fun and authentic Caribbean inspired character of the rum. The strategy embraced both product placement as well as identifying key events and seasonal activity such as taking ownership for the spirits offering at The London Notting Hill Carnival and launching a warm rum bar for winter at the Tower of London Ice Rink.


Achieved both product placement, brand mentions and social coverage in national, local and international media such as Grazia, Evening Standard and Time Out. Increased revenues by an estimated 30% for the brand and made at least five introductions to both on and off trade media per month.

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