OBJECTIVE

To launch bhuti, an eco-wellness retreat located on Richmond Hill to local, national, online and broadcast media, ensuring bhuti’s reputation as going beyond a day spa and offering a radically different approach to wellbeing.

APPROACH

The PR campaign publicised bhuti through a combination of news stories, services and events, with a focus on the need for a community that challenges the modern obsession with beauty.

RESULTS

KK Communications secured a large amount of both print and online coverage with a reach of 28,242,197.